Manatee Munchies
Holiday Campaign | Social Strategy & Content Curation
I led the social media strategy and content plan for Manatee Munchies, a holiday donation campaign for Save Crystal River, a Florida-based NGO working to remove algae and restore eelgrass to support manatee conservation.
IMPACT:
● Reached 56,000+ people across 7 organic posts and 6 ads (on just $150 ad spend) and generated 4,700 engagements over the course of a month.
● Raised over $9,000 in donations to support eelgrass planting for manatees.
For the opening of Nikutei Futago, a premium Japanese restaurant in NYC featuring A5 Wagyu, I led their social media strategy and produced visual content to help define their digital presence from day one. Directed and shot multiple photo sessions (interiors, food, team) for use across social platforms.
Brand Launch | Strategy, Photography & Content
Nikutei Futago
IMPACT:
● In the first year, the campaign reached 255,000 people and achieved 68,000 engagements through a mix of reels, carousels, and stories.
Sea & Shoreline
Long-Term Strategy | Community & Content Management
As the social media lead for Sea & Shoreline, a Florida-based aquatic restoration firm, I focused on growing their Instagram presence and building awareness around their environmental work.
IMPACT:
● The account saw a +170% Instagram reach increase and a +1,018% follower growth through consistent, mission-focused content.
Paradisus By Meliá
As part of the #WhereYouWantToBeSeen campaign for Paradisus Resorts, I supported influencer activations and content production to boost brand awareness, social engagement, and lead generation across social platforms. I also traveled on-site to the Dominican Republic property to manage a photoshoot and coordinate content capture.
Influencer Activation | Content Creation & On-Site Support
IMPACT:
● The campaign saw 64.1M campaign impressions, 12.3M content engagements & video views, 157.4K influencer engagements, and overall 1.2M website purchase conversions.
For a more comprehensive overview of each case study, please get in touch with me here or at monter.ashley@gmail.com!