Manatee Munchies
Holiday Campaign | Social Strategy & Content Creation
I led the social media strategy and content plan for Manatee Munchies, a holiday donation campaign for Save Crystal River, a Florida-based NGO working to remove algae and restore eelgrass to support manatee conservation.
IMPACT:
● Reached 56,000+ people across 7 organic posts and 6 ads (on just $150 ad spend) and generated 4,700 engagements over the course of a month.
● Raised over $9,000 in donations to support eelgrass planting for manatees.
For the opening of Nikutei Futago, a premium Japanese restaurant in NYC featuring A5 Wagyu, I led their social media strategy and produced visual content to help define their digital presence from day one. Directed and shot multiple photo sessions (interiors, food, team) for use across social platforms.
Brand Launch | Strategy, Photography & Content
Nikutei Futago
IMPACT:
● In the first year, the campaign reached 255,000 people and achieved 68,000 engagements throug a mix of reels, carousels, and stories.
Sea & Shoreline
Long-Term Strategy | Community & Content Management
As the social media lead for Sea & Shoreline, a Florida-based aquatic restoration firm, I focused on growing their Instagram presence and building awareness around their environmental work.
IMPACT:
● The account saw a +170% Instagram reach increase and a +1,018% follower growth through consistent, mission-focused content.
For a more comprehensive overview of each case study, please get in touch with me here or at monter.ashley@gmail.com!