Holiday Campaign | Social Strategy & Content Curation

I led the social media strategy and content plan for Manatee Munchies, a holiday donation campaign for Save Crystal River, a Florida-based NGO working to remove algae and restore eelgrass to support manatee conservation.

Reached 56,000+ people across 7 organic posts and 6 ads (on just $150 ad spend) and generated 4,700 engagements over the course of a month.

Raised over $9,000 in donations to support eelgrass planting for manatees.